Autoresponders are e-mail management systems that host your growing list of prospects and customers.
You can create a series of follow-up e-mails set to go out automatically to your new subscribers at the time interval you choose. E.g. the first one right after they opt in, the second one the next day etc.
You may also send stand-alone broadcast messages whenever you want. This feature can be used to promote additional products, services, and events.
Having an autoresponder is an absolute must for every serious marketer today. If you were supposed to do all your follow-up manually with every single person who opts in, this is soon the only thing you would be doing all day long… A very ineffective way of marketing, and you will soon reach your income limit, as there is only so much time during a day.
Autoresponders automize this process, so you only spend your valuable personal time with people who already made their first purchase.
There are many autoresponders on the market. They all share the same concept and basic functionality but differ a bit in the set of additional services they use. Personally, I’ve been testing and using three different systems throughout the years.
The costs of using them varies depending on how many subscribers you have, and the number of included functions and benefits. There are options for all needs and budgets.
How To Build Your Lists With Autoresponders
You can collect subscribers in three different ways:
- By creating a form offered by the autoresponder system and insert in on your website or blog.
- By building a lead capture page, either by using the built-in creator, or connecting your autoresponder list to a third party lead capture page builder, like LeadsLeap or Onyalist.
- By linking your autoresponder to a marketing system like Easy Commission Funnel or Prosperity Marketing System.
My 3 Top Recommended Autoresponders
1. AWeber
AWeber is one of the most widely used autoresponders that’s been on the market since the early days of internet marketing. It’s a true e-mail marketing powerhouse with all the functions you need plus a lot more.
You can use AWeber for free for up to 500 subscribers. But you can try out the Lite or Plus account with a free trial right from the start. As an upgraded member, you can have unlimited subscribers on your lists and gets full access to all the functions.
2. Sendshark
A rising star with real competitive pricing. It’s endorsed by Jeff Aman, who has included it as one of the main income programs in his marketing system Easy Commission Funnel. Not only is it one of the most reliable and easy-to-use autoresponders out there, it also has a top-notch affiliate program.
The best part? Jeff has teamed up with the owner of Sendshark, Joel Therien, and negotiated an even better deal for his members. You get a 50,000 subscribers list instead of the standard 20,000 for the same low monthly price of $25.
3. GetResponse
GetResponse is another reliable and highly popular autoresponder that’s been in business for many years. They offer an easy-to-use service with many great features at competitive rates. You can try it out completely free for 30 days.